As you can see from the timebar, it was shown 1 hour and 18 minutes into the telecast, which began at 5:15 PST. You see it for about a second, then the camera zooms out.
You could probably make out the actual play names if you came over to my house and got two feet from my TV. But I can make out the headers, and I especially like the notes in the lower right hand corner (one of which gets covered by my Tivo timebar):
1) Just call it!!
Even a play calling master like Holmgren needs reminders every once in a while.
Ooh–I just noticed something cool–“Seneca Plays” on the left hand side…obviously for Seneca Wallace. Looks like there are five of them.